16 February 2009
On the 16th February, IDDAS and BYT hosted a coaching event focused on getting clear about “your personal brand”. Peter Mackenzie, Head of Executive Development at IDDAS presented a wealth of ideas to build your own personal brand and how to effectively use networks to leverage and market your brand. Attendees took advantage of the opportunity to network both before and after the event, which was held at the head office of Diageo Plc.
The evening was a great success with 28 talented individuals from the BYT network in attendance. They came from a range of sectors including financial services, management consultancies, strategy consultancies, major retailers and online organisations. The group was made up of 57% women and 43% men, coming from a wide range of international backgrounds.
Feedback from candidates was overwhelmingly positive with more than 2/3 of attendees indicating they felt the evening was “very useful”.
“It was the perfect combination of useful practical tips for our job search, strategic thinking behind our career moves, and the chance to meet some incredibly nice and smart people”
“Really enjoyed the interactive components – enabled us to learn from each other”
“Great. I thought it was really good to talk with others and hear their thoughts, in particular, with the current market”
“Great format – very good speaker”
“Useful sequence of events – nice to meet people beforehand and then later speak to them again. Session was great – very useful tips”
“Love the idea of developing a longer term relationship with potential candidates and helping them meet others like them – would be something I would pay for”
“Excellent – good interactive session to encourage discussion later”
What next?
We are keen to provide the BYT network with seminars and coaching on the most relevant and useful topics. As such, we are planning further events on “developing your personal brand” as well as the following subjects:
- Powerful communication skills
- Interview skills, particularly for competency/skill based interviews
- Moving into new sectors/careers – tips to guide your journey
- Leadership Development
- International Career development
- CV development
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