How effective is your personal brand?

This ‘quiz’ will help you discover how effective your personal brand is.

Brand review

1. Do you love what you do so much it makes you want to get out of bed in the morning?
2. Can you describe simply what you want to achieve in life?
3. In relation to your career do you know the 3 attributes you would most like to relay as part of your personal brand?
4. Do you know what is holding you back in achieving your potential?
5. Do you know how to turn your ideas into reality?

Defining your personal brand identity

1. Can you state simply what makes you stand out  from your colleagues or competitors?
2. Do you have a clear understanding of what your own perceptions are of how you come across to others?
3. Are you aware of the impact that you have on others within the first 30 seconds of meeting?
4. Can you list the 5 biggest hurdles to promoting and selling yourself?
5. Can you describe your target market in terms of  location, industry and demographics and characteristics?

Communicating your brand

1. When someone asks what you do, do you have an answer that holds people’s interest?
2. Do you know what signals your body language gives out?
3. Do your marketing materials/CV/portfolio reflect your personal brand and are they consistent?
4. Are you proactive in developing and maintaining your professional network?
5. Do you have a full set of communication tools for your personal brand including your CV?

Personal image

1. Does your personal image project your core values and is it appropriate for your industry, profession and target market?
2. Does your working wardrobe allow you to dress appropriately for every business occasion?
3. Does your personal image make you stand out from your colleagues or competitors?
4. Do you have a clear picture of the highest calibre version of yourself?
5. Do you have a strategy or plan for your personal image and a time frame for making it happen?